Learn to write inspiring creative briefs. 

Account planners are strategists that work for advertising agencies. These bold, curious thinkers develop the strategy of ad campaigns. The account planning process is part-science, part-soul. It’s fueled by imagination, inspiration and cultural understanding. Using data, research, and creativity, planners come up with the strategy that inspires a creative campaign idea, in the form of a creative brief. Creative brief writing is the most important skill for planners and it requires practice. In this 6 week mentoring program, you will work on 3 creative briefs in a fun, hands-on format with a world-renowned planning expert. Cool projects for your portfolio and the feedback you need to get better each week.

 

Spring 2018 // New York City // $1600 // Part-time 

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What you'll do in this program: 

  • Acquire skills -  we’ll teach you planning fundamentals with simple lessons and fun exercises 
  • Work on cool projects - start practicing your skills immediately with hands-on projects 
  • Learn by doing - complete 3 creative briefs with mentor feedback
  • Gain insights - real-world creatives will develop ideas from your brief 
  • Planner hacks - your mentor will share secret planning techniques you can’t find online
  • Collaborate and connect - bond with like-minded, ambitious peers in an intimate social setting 
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This program is designed for: 

  • Entry-level recent grads who want to break into an ad agency 
  • AEs who want to switch to planning 
  • Interns and current students who are exploring their career options 
  • Junior planners and strategists who want to be mentored by an expert 
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Meet your mentor, Mike Chatfield 

Mike Chatfield is a world-reknowned strategy expert, international speaker and educator. He has taught account planning all over the globe and his former students now work at some of the best agencies in the world. Mike has a fun, engaging and creative approach to teaching. You will have full access to Mike for 6 weeks in the Account Planning Bootcamp. His assignments will challenge you. His lectures will leave you energized. His feedback will motivate you to become better. Check out his professional bio here.

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Time commitment for this program

Part-time program with about 10-15 total hours per week required
Meet 3 times per week and you will have assignments to complete on your own
Keep your current job, you will look forward to your new night hustle
Add this as an extra "course" to your semester’s course load (it’ll become your favorite) 

 

WORKSHOPS

Lessons, short lectures, exercises, and inspiring examples. Like a "class" but more fun.

Saturdays 12:00PM - 3:00PM

 

 

LABS 

Collaborate with others, present your projects, and get feedback from your mentor.

Sundays 12:00PM - 3:00PM

 

 

1:1 COACHING

Personal time with your mentor for advice, project feedback, and career guidance.

Wednesday nights via Google Hangout, flexible

 

We're located in Manhattan, the creativity capital of the world

Learn, collaborate, and get inspired at our innovative location. Also, free coffee.

 

This program currently has a waiting list.

A.D.D.'s Account Planning Bootcamp is coming soon. We anticipate incredible demand, so please add your name to the waiting list to be the first to hear about the upcoming session. We'll reach out with a personal response to let you know what's up.

 

Spring 2018 // New York City // $1600 // Part-time 

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